The photo is of The People’s Tower, built yesterday in New Plymouth in cold, wet and miserable conditions under the direction of visual artist Olivier Grossetête. Today it will be demolished for it was only ever to be a temporary installation. Today is the last day of our Arts Festival, you understand.
I admit Mark and I only turned up on our way to an early evening show. We did not assist with the construction in trying conditions during the day. The reason I wanted to record the magnificent sight is because of cartons. Believe it or not, cartons and carton closure tape have played a significant role in our lives. Indeed, we are probably alone in being aghast at 1500 custom-sized cartons (in two different sizes) and 264 rolls each of 100 metres of tape being used in this handsome structure.
When Mark first set up the nursery here in the early 1980s, he started by selling plants mailorder. It was a major part of our lives for the next two decades. It takes a lot of cardboard to mailorder plants, especially large grade trees and shrubs. Mark would gather as much as he could from recycling bins, particularly out the back of the supermarkets. Needs must and there was no place for faux dignity when it came to gathering cardboard. He was a whizz at constructing cartons to protect plants – it took several biscuit cartons, for example, to construct a sturdy protective cage for a single magnolia. We still have the industrial strength staple guns and hand-held dispensers for the tape.
As the nursery became more profitable, we took to buying in the largest size cartons. Because these were custom made to our specifications, we had to order them in quite large quantities. It worked out just over $5 a carton and this was back in the 1990s. The bill for a batch of cartons seemed eye-wateringly large at the time and, as the bill-payer, I have never forgotten my anxiety at the cost of cardboard. In the same manner, it took many years for Mark’s eyes to stop zeroing in on potential sources of recyclable cartons. So we did marvel at the wanton display of extravagance in the cardboard and tape People’s Tower, magnificent though it is.
Funnily enough, I checked this week on the date of our last ever mailorder catalogue. It was 2003. We must have had one helluva reputation because even today, I field enquiries pretty much every week from people wanting to mailorder plants from us. Dear Peoples, we do not sell plants at all these days. And we have not sent plants to your door for the past 14 years. Cardboard cartons and carton closure tape are well in our past.